Technology and Innovation in the era of Artificial Intelligence

Technology is moving at an incredible pace. We live in the fascinating era of autonomous cars, computer vision, personalized medicine, and quantum computing. Artificial Intelligence, crypto-currencies, advanced automation, deep learning and concepts like Universal Basic Income are about to reshape our world.

Our digitized world accelerates innovation in many ways. The unprecedented pace of innovation we experience is powered by a massive digital ecosystem of resources, tools, infrastructure, and advanced capabilities that a few years ago would have been classified as ‘science fiction’. Our social structures and work models are impacted by recent innovations leading to new forms of communication and collaboration.  Movements such as the open-source and open collaboration both drive innovation and benefit from it. The following describes the state of digital technologies and the things to come.

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Technology and Innovation in the era of Artificial Intelligence

Lore

Technology is moving at an incredible pace. We live in the fascinating era of autonomous cars, computer vision, personalized medicine, and quantum computing. Artificial Intelligence, crypto-currencies, advanced automation, deep learning and concepts like Universal Basic Income are about to reshape our world.

Our digitized world accelerates innovation in many ways. The unprecedented pace of innovation we experience is powered by a massive digital ecosystem of resources, tools, infrastructure, and advanced capabilities that a few years ago would have been classified as ‘science fiction’. Our social structures and work models are impacted by recent innovations leading to new forms of communication and collaboration. Movements such as the open-source and open collaboration both drive innovation and benefit from it. The following describes the state of digital technologies and the things to come.

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Digital transformation

Over the past 8 years alone, the value of the mobile application market has grown by more than 300%. Analysts assume that its value will reach USD 188.9 billion this year. This makes the application market one of the fastest growing industries. What’s more, there are no signs of it slowing down in the future either. It looks like 2020 will be another “mobile year”. Both consumers as well as enterprises will have more opportunities to use new technologies, develop their businesses and simplify everyday life. Here are the top mobile app development trends which will certainly dominate the industry this year.

Augmented reality
Augmented reality is something that most people associate with the gaming industry. No wonder, considering that Pokemon GO broke its revenue record in 2019. The game earned USD 894 million, which is 10% more than the year in which it debuted on Google Play and the App Store. As of February 2019, the game has been downloaded by over 1 billion people worldwide. Such a phenomenon does not happen often, but game developers will definitely want to reach for AR more willingly. Moreover, the development of iOS and Android applications based on augmented reality is much easier since Apple and Google presented their proprietary solutions for software engineering – ARKit and ARCore. Dedicated tools will surely accelerate the pace of AR technology development in the mobile apps’ world.

Instant Apps (App Clips and Google Play Instant)
A few weeks ago, Apple unveiled a preview of iOS 14. One of its innovations is App Clips – mini versions of apps working on the device without having to be installed. In fact, it wasn’t anything new. A similar concept was presented by Google in 2017 as Google Play Instant. Both of these solutions have great potential but since Apple joined the game, we can count on the increase in popularity of this trend on both Android and iOS. Users will no longer have to download applications that they will only be using for a few minutes. Moreover, these applications will work on low-budget smartphones and will be a good solution for those who have limited data transfer. It’s the perfect example of digital transformation that makes mobile applications even more user-friendly, and where software engineering meets the needs of consumers.
M-commerce and mobile wallets
The last trend not to be missed is the dynamically growing m-commerce industry. Buying and selling products and services via mobile apps is still gaining popularity, not to mention traffic from websites that are visited from mobile browsers. Business Insider experts estimate that by 2024, m-commerce will reach 44% of the entire e-commerce market. Native applications created for online stores and brands will be another way to improve the shopping process and build bonds with customers who rarely take leave of their smartphones.

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Making Digital Marketing Work for You

Effective marketing connects you to your customer, increases your brand awareness and results in final conversions (i.e., sales) that contribute to the financial success of your business. The same is true of digital marketing: to make digital marketing work for you, you have to have a clear strategy from the outset that directly connects to your overall business goals. Don’t think digital marketing—think marketing enabled by digital.1

As you invest in the digital space, always keep your customer and brand equity in mind as you differentiate your brand through quality content and experiences. That means ensuring a seamless customer experience across all channels and platforms (digital locations and sites), addressing pain points in real time and investing in a consistent and high-quality brand experience.

In this white paper we outline key digital marketing approaches including
SEO, SEM, social media, programmatic media, email and affiliate marketing, and discuss how to make them work for you.

Important Questions for the Outset
As you begin to plan your digital strategy, there are a number of key issues to consider that will ensure that your approach is ideally tailored to your brand. Remember at the outset that the consumer journey is no longer a straight path; gone are the days when a consumer would see an ad, travel to a location and a make a purchase. The path from awareness to conversion now has multiple overlapping steps with digital media offering interruptions and diversions at every stage.