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Digital transformation

Over the past 8 years alone, the value of the mobile application market has grown by more than 300%. Analysts assume that its value will reach USD 188.9 billion this year. This makes the application market one of the fastest growing industries. What’s more, there are no signs of it slowing down in the future either. It looks like 2020 will be another “mobile year”. Both consumers as well as enterprises will have more opportunities to use new technologies, develop their businesses and simplify everyday life. Here are the top mobile app development trends which will certainly dominate the industry this year.

Augmented reality
Augmented reality is something that most people associate with the gaming industry. No wonder, considering that Pokemon GO broke its revenue record in 2019. The game earned USD 894 million, which is 10% more than the year in which it debuted on Google Play and the App Store. As of February 2019, the game has been downloaded by over 1 billion people worldwide. Such a phenomenon does not happen often, but game developers will definitely want to reach for AR more willingly. Moreover, the development of iOS and Android applications based on augmented reality is much easier since Apple and Google presented their proprietary solutions for software engineering – ARKit and ARCore. Dedicated tools will surely accelerate the pace of AR technology development in the mobile apps’ world.

Instant Apps (App Clips and Google Play Instant)
A few weeks ago, Apple unveiled a preview of iOS 14. One of its innovations is App Clips – mini versions of apps working on the device without having to be installed. In fact, it wasn’t anything new. A similar concept was presented by Google in 2017 as Google Play Instant. Both of these solutions have great potential but since Apple joined the game, we can count on the increase in popularity of this trend on both Android and iOS. Users will no longer have to download applications that they will only be using for a few minutes. Moreover, these applications will work on low-budget smartphones and will be a good solution for those who have limited data transfer. It’s the perfect example of digital transformation that makes mobile applications even more user-friendly, and where software engineering meets the needs of consumers.
M-commerce and mobile wallets
The last trend not to be missed is the dynamically growing m-commerce industry. Buying and selling products and services via mobile apps is still gaining popularity, not to mention traffic from websites that are visited from mobile browsers. Business Insider experts estimate that by 2024, m-commerce will reach 44% of the entire e-commerce market. Native applications created for online stores and brands will be another way to improve the shopping process and build bonds with customers who rarely take leave of their smartphones.

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